Download Perspectives on Purpose Nina Montgomery 9780367112370 Books
Download As PDF : Perspectives on Purpose Nina Montgomery 9780367112370 Books
Download Perspectives on Purpose Nina Montgomery 9780367112370 Books
"Perspectives on Purpose lives up to all of its endorsements from industry luminaries. Never before has such an authoritative group of thought leaders and innovators been brought together to address this critical subject: how business in the 21st century can both do good, and do well. I couldn't recommend this more highly - essential reading for anyone with a stake in changing the way that brands and businesses operate"
Product details
|
Tags : Perspectives on Purpose [Nina Montgomery] on . "To build a great company, purpose is not a nice-to-have; it's a must-have. This book brings together a range of thoughtful voices on how to develop and communicate that purpose."Â </i> <br /> - Adam Grant,Nina Montgomery,Perspectives on Purpose,Routledge,036711237X,Advertising,Advertising; Branding; Brand craft; Brand ecosystem; Brand management; Consulting; Cultural strategy; Design thinking; Global strategy; Innovation management; Market research; Nation branding; Semiotics; Social purpose branding; Start up marketing; Strategic branding; Technology,BUSINESS ECONOMICS / General,BUSINESS ECONOMICS / Marketing / General,BUSINESS ECONOMICS / Strategic Planning,Brand craft,Brand ecosystem,Brand management,Branding,Business Economics,Business Economics/Strategic Planning,Business/Economics,Consulting,Cultural strategy,Design thinking,Global strategy,Great Britain/British Isles,Innovation management,Market research,Nation branding,Non-Fiction,Readings/Anthologies/Collected Works,Sales marketing,Scholarly/Undergraduate,Semiotics,Social purpose branding,Start up marketing,Strategic branding,TEXT,Technology,BUSINESS ECONOMICS / General,BUSINESS ECONOMICS / Strategic Planning,Business Economics / Marketing / General,Business Economics/Strategic Planning,Sales marketing
Perspectives on Purpose Nina Montgomery 9780367112370 Books Reviews :
Perspectives on Purpose Nina Montgomery 9780367112370 Books Reviews
- Perspectives on Purpose lives up to all of its endorsements from industry luminaries. Never before has such an authoritative group of thought leaders and innovators been brought together to address this critical subject how business in the 21st century can both do good, and do well. I couldn't recommend this more highly - essential reading for anyone with a stake in changing the way that brands and businesses operate
- A well curated discussion starter.
- This is a good book
- It’s hard to rethink the systems we live in, but Nina Montgomery’s Perspectives on Purpose has pulled together top leaders in business that are not only rethinking the systems we live in, but changing them altogether—for the better.
